NM Beef Council Names Carollann Romo, Executive Director

Albuquerque, New Mexico; July 16, 2024 – The New Mexico Beef Council (NMBC) announces the hiring of their new Executive Director, Carollann Romo.

Romo will take over the role from Dina Chacon-Retizel who announced her retirement earlier this year after 36 years in the position. The New Mexico Beef Council conducts promotion, consumer information and education programs for consumers and beef producers. The Executive Director oversees staff, marketing, budgets and daily business operations in accordance with state and federal policies.

Romo is an agriculture professional with a decade of experience working in a variety of marketing roles. She lives in Albuquerque, New Mexico with her husband Dr. Elliott Romo, D.D.S. and their daughter. She grew up in southern California and earned a degree from the University of Arizona in Tucson. A generation removed from the family farm, she has a deep love and appreciation for agriculture and the producers that work to feed the world. In her last role, Romo was a Sr. Field Marketing Manager for Rabo AgriFinance where she worked to develop strategies and tactics to promote the company brand in a way that resonated with clients and prospects. Typically working with the potato, beef and dairy industries, Romo worked to maximize Rabo AgriFinance’s presence in local communities and at industry events while also creating experiences for Rabo AgriFinance clients such as the Connecting Global Ag Knowledge tours she led to Australia in 2023 and most recently a Women in Ag Tour in Colorado this summer. On the weekends, her headphones from video calls are replaced with a cowboy hat as she enjoys team roping with her family and friends traveling the southwestern United States for roping jackpots. Romo says she is eager to serve the cattlemen and cattlewomen of New Mexico and work to further promote the beef industry. Beef has often been the center of her career and will always be at the center of her plate.

“Being selected to lead the New Mexico Beef Council is an honor and a privilege,” Romo said. “I often talk about New Mexico being America’s best kept secret and it is no secret that I love the beef industry so to combine two things I am so passionate about into a career feels like a dream come true.”

Romo will begin her new role on August 1. “We are excited to welcome Carollann to the Beef Council. Her credentials and experience in agriculture makes her a perfect fit”, said Sarah Fitzgerald, NMBC Chairwoman.