the New Mexico beef Council

Mission: The mission of the New Mexico Beef Council is to strengthen consumer trust and grow demand for beef by connecting New Mexicans to the ranchers, traditions, and nutrition behind the product through promotion, education, research and industry partnerships - supporting a strong future for beef producers across our state.

Board of Directors

The New Mexico Beef Council consists of nine members appointed by the New Mexico Secretary of Agriculture, with the approval of the governor, for terms of three years or less so that the terms of one - third of the Board (three members) expire on June 30 of each year. Mid - term vacancies are filled by the Secretary of Agriculture for the remainder of the unexpired term. The Secretary of Agriculture serves as an ex officio non - voting member of the Council.

All members of the Council are producers, citizens of the United States and legal residents of New Mexico. Each member must, at the time of his or her appointment and during his entire term, receive a substantial portion of his income from the branch of the industry they re present on the Council. In making Council appointments, the Secretary of Agriculture shall appoint one member to represent fluid milk producers, five to represent beef producers, one to represent breeders of registered purebreds and two to represent commercial cattle feeders. Appointments of Council members will be made from lists of individuals recommended by farm organizations, producer associations and individual producers.

Sarah Fitzgerald

Chairperson, Federation Director

Feeder | Fort Summer

On Board Since: 2022

justin knight

Vice Chairperson, USMEF Director

Producer | Tucumcari

On Board Since: 2023

belinda lavender

Secretary

Producer | Melrose

On Board Since: 2023

Joe Chavez

NMBC Director

Feeder | Torreon

On Board Since: 2023

Kimberly stone

NMBC Director

Producer | Capitan

On Board Since: 2021

nancy phelps

NMBC Director

Producer | Truth or Consequences

On Board Since: 2022

Niki Henard

NMBC Director

Producer | Tatum

On Board Since: 2024

Nolberto hernandez

NMBC Director

Producer | Corrales

On Board Since: 2025

Joel Van Dam

NMBC Director

Dairy Representative | Texico

On Board Since: 2021

Boe Lopez

Beef Board Director (Non Voting)

Feeder | Springer

On Board Since: 2022

Staff

carollann romo

Executive Director

[email protected]

Liz Roche

Office Manager

[email protected]

Kate Schulz

Registered Dietitian

[email protected]

Jayne Hartman

Digital Marketing Manager

[email protected]