Mission
The mission of the New Mexico Beef Council is to protect and increase demand for Beef and Beef products in New Mexico through national and state developed consumer marketing programs, thereby enhancing profit opportunities for Beef producers in New Mexico.
Board of Directors
The New Mexico Beef Council consists of nine members appointed by the New Mexico Secretary of Agriculture, with the approval of the governor, for terms of three years or less so that the terms of one-third of the Board (three members) expire on June 30 of each year. Mid-term vacancies are filled by the Secretary of Agriculture for the remainder of the unexpired term. The Secretary of Agriculture serves as an ex officio non-voting member of the Council.
All members of the Council are producers, citizens of the United States and legal residents of New Mexico. Each member must, at the time of his appointment and during his entire term, receive a substantial portion of his income from the branch of the industry they represents on the Council. In making Council appointments, the Secretary of Agriculture shall appoint one member to represent fluid milk producers, five to represent beef producers, one to represent breeders of registered purebreds and two to represent commercial cattle feeders. Appointments of Council members will be made from lists of individuals recommended by farm organizations, producer associations and individual producers.
![Sarah Fitzgerald portrait image](/images/Sarah-Fitzgerald.jpg)
Chairperson
Sarah Fitzgerald
Feeder | Fort Sumner
![Kimberly Stone portrait image](/images/Kimberly-Stone.jpg)
Vice Chairperson, Federation Director
Kimberly Stone
Producer | Capitan
![Nancy Phelps portrait image](/images/Photo-8-Nancy-Phelps.jpg)
Secretary
Nancy Phelps
Producer | Truth or Consequences
![Joe Chavez portrait image](/images/Joe-Chavez.jpg)
NMBC Director
Joe Chavez
Feeder | Torreon
![Cole Gardner portrait image](/images/stories/boardofdirectors/ColeGardner.jpg)
NMBC Director
Cole Gardner
Producer | Yeso
![Justin Knight portrait image](/images/Justin-Knight.jpg)
NMBC Director, USMEF Director
Justin Knight
Producer | Tucumcari
![Marjorie Lantana portrait image](/images/stories/boardofdirectors/MarjorieLantana.jpg)
NMBC Director
Marjorie Lantana
Producer | Crownpoint
![Belinda Lavender portrait image](/images/Belinda-Lavender.jpg)
NMBC Director
Belinda Lavender
Purebred Producer |
![Joel Van Dam portrait image](/images/stories/boardofdirectors/Joel-Van-Dam-headshot.jpg)
NMBC Director
Joel Van Dam
Dairy Representative | Texico
![Boe Lopez portrait image](/images/stories/boardofdirectors/Boe-Lopez-headshot.jpg)
Beef Board Director
Boe Lopez
Feeder | Raton
![Dina Chacon-Reitzel portrait image](/images/stories/boardofdirectors/Dina-Chacon-Reitzel-color-headshots.jpg)
EXECUTIVE DIRECTOR
Dina Chacon-Reitzel
Annual Report
2023 Annual Report
![2023 Annual Report - Page 1](/images/stories/annual_reports/NMBeef-23-Annual-Rept-Page-1.jpg)
![2023 Annual Report - Page 2](/images/stories/annual_reports/NMBeef-23-Annual-Rept-Page-2.jpg)
![2023 Annual Report - Page 3](/images/stories/annual_reports/NMBeef-23-Annual-Rept-Page-3.jpg)
![2023 Annual Report - Page 5](/images/stories/annual_reports/NMBeef-2023-Annual-Report-Page-5.jpg)
![2023 Annual Report - Page 6](/images/stories/annual_reports/NMBeef-23-Annual-Rept-Page-6.jpg)