Our next board meeting will be at K-Bob's Steakhouse in Clovis. Please RSVP to [email protected] if you plan on attending or join us the day of if you have time. Meetings are open to the public.
**The New Mexico Beef Council collects $1 per animal sold pursuant to the Beef Promotion and Research Act of 1985, known as the Federal Beef Checkoff, and $1 per animal sold pursuant to the State Assessment as passed in 2019 with state law. The Federal Beef Checkoff is split between the Cattlemen's Beef Board ($0.50) and the New Mexico Beef Council ($0.50). Combining both the state and federal dollars, the New Mexico Beef Council works to increase and protect the demand for beef with promotion, research, advertising, education and more.
For more information on the State Assessment and Federal Checkoff visit this page linked here.
The New Mexico Beef Council's mission is to protect and increase the demand for beef by combining both the State Assessment $1 and the $0.50 of the Federal Checkoff $1 that stays in state.
Here are some of my favorite current examples of how we spend our budget:
1. Isleta New Mexico Bowl - We have sponsored this nationally televised bowl game on December 28, 2024. Look for our Beef It's What's For Dinner signs and messaging at the game and during the broadcast. We also have New Mexico Beef Council co-branded beef jerky with The Daily Jerky going to all of the players and coaches. The labels for the jerky included a QR code to the app Sports Nutrition Game Plan that helps student athletes plan for their nutrition needs.
2. Digital Ads in Grocery Stores, Gyms, Gas Stations, etc. - These digital ads (pictured below) are promoting beef and hoping to remind people to choose beef throughout the holiday season.
3. Hosted a "Beef Class" for NMSU Culinary and Dietitian Students - We taught students about beef from pasture to plate and had speakers including NMSU Animal and Meat Science professors, student ranchers, our Dietitian Kate Schulz and Chef Jon Young. At the end of the class the students showed in a survey that their confidence and familiarity with the topic had increased significantly.
4. Social Media - Increasing our social media presence by adding TikTok and Twitter to our suite of accounts.
The New Mexico Beef Council's mission is to protect and increase the demand for beef by combining both the State Assessment $1 and the $0.50 of the Federal Checkoff $1 that stays in state.
Here are some of my favorite current examples of how we spend our budget:
1. Beef Grant Program for Teachers – Teachers can apply for up to $1,000 for beef to provide a lesson for students in cooking, ranching, nutrition, etc. We have 52 schools already applied for this grant for the 2024-2025 school year spread out throughout the state, the majority are high school and one elementary teacher has a full ranching curriculum planned. We believe getting beef in front of young people is a great way to help grow future beef eaters and even beef advocates.
2. Nutrition Programs for Student Athletes – We have partnered with UNM and NMSU athletics as well as New Mexico Activities Association (high school sports) to get access to student athletes and parents and talk to them about how to include beef in a healthy diet. We also have “Sports Nutrition Game Plan” an app for student athletes to use for free to plan their meals and nutrition guidelines that encourage and promote beef at the center of a healthy diet.
3. Billboards – For the month of October we ran billboards throughout Albuquerque while the city had inflated population for Balloon Fiesta promoting beef options.
4. Social Media - We reached one million impressions/views on our September social media campaign that shared recipes, meal prep tips and encouraged users to post their own photos of cooking beef for their families for September as we celebrated Family Meals Month.
From Mora Home School Learning Co-Op during one of their Beef lessons, using the beef grant and resources we provided for the school.