Beef Checkoff Act and Order
This year marks the 35th Anniversary of the Beef Checkoff. The Checkoff has significantly and positively altered the beef industry’s course, and has brought producers, industry organizations, and stakeholders together with a common purpose: driving demand for beef. In thinking back to the Checkoff’s first advertising campaign that launched in 1987, “Beef: Real Food for Real People.”, featuring celebrity James Garner, some of today’s producers might be, a) too young to remember beef’s first celebrity spokesman, or b) perhaps were not even born yet. Regardless of age, the impact the Checkoff has on beef demand, and ultimately our operations, is significant.
Click this link to read the Beef Order document.