Hit the Road with Flavor: Celebrate 100 Years of Route 66 Along the Beef Trail
The iconic Route 66 celebrates its 100th year in 2026 and New Mexico invites you to celebrate by traveling the beef trail. Explore restaurants and beef cultural attractions along the route.
Join the Culinary Road Trip with Bandwango
Visit the Favorites in new mexico
Learn more about participating restaurants and cultural locations
Del's Restaurant
1202 U.S. Rte 66, Tucumcari, NM 88401
Look for the Hereford Steer on the neon sign to find this iconic Route 66 restaurant. Stop in and try their beef options.
Teepee Curios
924 E Rte 66 Blvd, Tucumcari, NM 88401
This quirky curio shop was once a gas station. Here, you will find fun treasures such as cow salt and pepper shakers.
15% off on all cow-themed items in store. Discount cannot be combined with any other sales/offers/promotions. Single Use
Blue Swallow Motel
815 E Rte 66 Blvd, Tucumcari, NM 88401
The Blue Swallow Motel is a classic Motor Court established in 1939 on historic Route 66.
Silver Moon Café
2545 U.S. Rte 66, Santa Rosa, NM 88435
A classic since 1959 as a Route 66 landmark eatery. Stop in on any day and you're sure to see a cowboy seated next to you.
The Blue Hole
1085 Blue Hole Road, Santa Rosa, NM 88435
Route 66’s oasis in Santa Rosa—where crystal waters sparkle in the heart of New Mexico’s ranching country.
Market Steer Steakhouse
213 Washington Ave, Santa Fe, NM 87501
An exceptional dining experience with roots to ranching in New Mexico, Chef Kathleen Crook brings her expertise of beef to the plate.
Plaza Café
54 Lincoln Ave, Santa Fe, NM 87501
Retro spot for classic diner fare along with Southwestern comfort food in a family-friendly setting on the historic Santa Fe plaza.
Dion's in Albuquerque
4717 Central Ave NE Albuquerque, NM 87108 (Central & Monroe)
Rated best pizza in Albuquerque, Dion’s has served pizza, subs, salads & its famous Ranch since 1978. Try the Green Chile Bacon Cheeseburger Pizza!
Route 66 Diner
1405 Central Ave NE, Albuquerque, NM 87106
Full of Route 66 memorabilia, this diner is sure to fit the theme of the Centennial celebration of the Mother Road.
Dog House Drive-In
1216 Central Ave NW, Albuquerque, NM 87102
Check out their all-beef hot dogs, burgers and more on the iconic Route 66 route within Albuquerque city-limits with neon signs to light the way.
Dan's Boots and Saddles
6903 4th St NW, Los Ranchos De Albuquerque, NM 87107
Dan’s Boots & Saddles, outfitting generations of cowboys and travelers since 1953 on historic Route 66 where heritage, highway, and hard work meet.
Free hat patch to anyone that mentions the Beef Trail. One Per person. Single Use.
Earl's Family Restaurant
1400 Historic Route 66, Gallup, NM 87301
Since 1947 this historic restaurant has lived on Route 66 serving up local favorites.
Jerry's Café
406 W Coal Ave, Gallup, NM 87301
Stop in and see try some delicous Mexican American cuisine with a New Mexican twist at a local favorite just a block from Route 66.
Route 66 freedom, ride, flight & cruise on July 24-26, 2026
This FREE event includes a classic car show, concert, culture, art and hot air balloons! Join the Gallup community to celebrate the Mother Road.
Free beef sticks and stickers at the BEEF balloon.
Sign up with Bandwango
- Discover beef hotspots in every Route 66 state
- Check in at participating restaurants and cultural attractions to earn points
- Win prizes for check ins
- Share your new finds with fellow foodie road trippers
Beef Trail Rewards
Participants may earn points by checking in at designated stops. No purchase is necessary to earn points or redeem rewards.
- 300 pts (3 stops) = Route 66 Beef Trail Sticker
- 400 pts (4 stops) = Route 66 Beef Trail Keychain
- 600 pts (6 stops) = Route 66 Beef Trail Cap
- 1,000 pts (10 stops) = Exclusive T-Shirt and one (1) free entry into the Grand Prize Drawing
Grand Prize Package ($500) Three grand prizes will be awarded.
- 52 QT Ultra-Light Wheeled Cooler
- Premium grilling kit with cast iron skillet
- $100 beef gift card
- BBQ sauce and seasoning from Show-Me BBQ
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