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About Us

Mission

The mission of the New Mexico Beef Council is to protect and increase demand for Beef and Beef products in New Mexico through national and state developed consumer marketing programs, thereby enhancing profit opportunities for Beef producers in New Mexico.

Board of Directors

The New Mexico Beef Council consists of nine members appointed by the New Mexico Secretary of Agriculture, with the approval of the governor, for terms of three years or less so that the terms of one-third of the Board (three members) expire on June 30 of each year. Mid-term vacancies are filled by the Secretary of Agriculture for the remainder of the unexpired term. The Secretary of Agriculture serves as an ex officio non-voting member of the Council.

All members of the Council are producers, citizens of the United States and legal residents of New Mexico. Each member must, at the time of his appointment and during his entire term, receive a substantial portion of his income from the branch of the industry they represents on the Council. In making Council appointments, the Secretary of Agriculture shall appoint one member to represent fluid milk producers, five to represent beef producers, one to represent breeders of registered purebreds and two to represent commercial cattle feeders. Appointments of Council members will be made from lists of individuals recommended by farm organizations, producer associations and individual producers.

Cole Gardner portrait image

CHAIRPERSON

Cole Gardner

Producer - Yeso
Marjorie Lantana portrait image

SECRETARY

Marjorie Lantana

Producer - Crownpoint
Joe Chavez portrait image

NMBC DIRECTOR

Joe Chavez

Feeder
Sarah Fitzgerald portrait image

NMBC DIRECTOR

Sarah Fitzgerald

Feeder - Ft. Sumner
Justin Knight portrait image

NMBC DIRECTOR

Justin Knight

Producer
Belinda Lavender portrait image

NMBC DIRECTOR

Belinda Lavender

Producer
Nancy Phelps portrait image

NMBC DIRECTOR

Nancy Phelps

Producer - Winston
Kimberly Stone portrait image

VICE CHAIR

Kimberly Stone

Producer - Capitan
Joel Van Dam portrait image

NMBC DIRECTOR

Joel Van Dam

Dairy Representative - Texico
Boe Lopez portrait image

NM CATTLEMEN'S BEEF BOARD DIRECTOR

Boe Lopez

Feeder
Kenneth McKenzie portrait image

USMEF DIRECTOR

Kenneth McKenzie

Producer - Encino
Cole Gardner portrait image

FEDERATION DIRECTOR

Cole Gardner

Producer
Dina Chacon-Reitzel portrait image

EXECUTIVE DIRECTOR

Dina Chacon-Reitzel

Annual Report

2023 Annual Report

2023 Annual Report - Page 1
2023 Annual Report - Page 2
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2023 Annual Report - Page 5
2023 Annual Report - Page 6